SEO- The marketing method that you should start now!
Everyone wants their business to be on the first page of the search engine results, and if you dream big, one day you might rank first.
But wait… What about the businesses that are already there? How did they do it and not you?
As a digital marketing company providing SEO services in Melbourne, Webplanners has help many small to large businesses rise and end up in a high rank. Its not magic… it is called SEO which is what we consider to be the best and the most cost-effective medium to earn organic traffic and reputation at the same time.
Are you looking to drive appreciable amount of traffic to your business? Or are you a blogger and have 0 views?
We understand that you are finding it hard to get to the top. We also know maybe you’ve heard of SEO but never really cared to do try because it seems technical and requires a lot of time.
A mantra to keep in mind when working with SEO is it’s a slow burning method. Meaning, if you were to start work on SEO now, in the long term, you will eventually see results and see it pay off. SEO is hard work no doubt but understanding it may not be as bad as you think.
It’s not a magic but it’s sure feels like it. Below we explore quickly what is SEO and why it is essential.
What is SEO?
You know when you search for something and the first thing you see or click on is the first link? SEO helps your website get to the top, so you can get free and organic traffic. Still following me?
How it works is the search engine bot crawls your site and then indexes it based on the topic it is about. Based on hundreds of different factors, the search engine will then give you a page rank. SEO stands for Search Engine Optimisation meaning if you want the search engine to rank your page higher, you are expected to optimize your page and there are a variety of ways we can achieve that.
Below is a Periodic Table of SEO Success Factors to help introduce you into the kinds of activities to expect from SEO servicing.
We will discuss in more details about these factors later in our other blogs. Just familiarize yourself with some things on that chart such as on-site or off-site SEO and the sorts of things to expect when working on SEO.
Like we said before, SEO is hard work and as a dedicated SEO company in Melbourne, we find the rules and strategies for SEO is constantly changing. One day a strategy you might be working on is giving you the best ranks, and then the next you might lose your spot to a competitor. Yes, it is competitive…
However, when done right it is rewarding giving your business visibility, branding, web traffic, higher ROI, credibility and customer insights.
Is SEO essential?
SEO keeps the search engine fair and competitive!
Remember that Google or any other search engine is also a business. Their goal is to ensure the high customer satisfaction when using their services. Therefore, it is natural for them to want the best websites to appear at the top of the page of what the person searched for.
When you involve your business in SEO, you become credible to be visible on the search engine. You tell Google, ‘look at me! My website is just as good if not better than the top ranked ones’.
If your optimization is on point, gradually you crawl up and the higher you rank on the search page, the more clicks you receive. The more clicks you receive the more traffic your website gets. The more traffic, the more leads and sales you make. The more leads and sales leads to more business growth! (which is what most people are looking for).
Furthermore, what SEO also does it encourages you to think about the users and the design aspect. You want more people visiting your site? Make it interesting- faster, user-friendly. Wow them! First impressions count.
The bottom line is, SEO is a cost-effective investment that will set your business up for growth and the future. Sometimes results don’t start showing until 3 months or maybe 6 months and other times even a year later. Whatever it is, be patient and pull through… Results aren’t going to happen overnight but when they do come around, you won’t regret a single cent.
Does your business have any website or online social media accounts?
If you answered yes then yes you do need SEO.
Don’t limit yourself to just local businesses when there are MILLIONS of people every day searching on Google for restaurants to eat at, services to use etc. You will be missing out a hell of a lot of potential customers if you do.
Whether you are a small, medium or large sized business, with efficient SEO services, grow your business to the next stage.