How Blockchain will impact SEO?

Everyone wants to know about the emerging powerhouse-blockchain. How did it evolve? What possibilities does it bring to internet marketing? What are the major bitcoin protocols? And most of all what is a blockchain? We understand you need all questions answered- and that’s what we have done here.

How Blockchain will impact SEO? Webplanners - SEO Company Melbourne

Considering the privacy and security of data broadcasting in SEO Melbourne, blockchain is an impressive technology.

First of all- Blockchain is not bitcoin. But we do know why people might think it is. When the block chain technology or concept was first incepted back in 2009, it was because of bitcoin.

Now the technology is used for a variety of things from finance, medicine, governmental data and records and so on. The appeal of blockchain technology as you will find out later is its incredible security capabilities.

Essentially, it’s a validated and decentralised database which stores track of value exchange.

For example, when person X needs an information or service from person Y and then the Y needs payment for its information/ service provided, they both need an intermediary for verification and processing. This so called intermediary is the blockchain.

The beauty of this is the ample transparency and high security.

Blockchain- the ingenious invention
It’s smart to see that whole digital information is distributed peer-to-peer but not at all copied. Blockchain is shared and used by multiple computers at the same time but the information still remains distant from the hacker.


Each ‘block’ represents the unique transaction and the ‘chain’ has the duty of linking all blocks together to make it an indelible and transparent record of transactions. What makes this complete transaction system tamperproof is- cryptographic fingerprints and agreed protocol.

But, what it has to with internet marketing and moreover SEO?

You must have looked at the digital advertising. Not, guess what? Around 40% of internet traffic is non human. And these clicks on the PPC are hoax that could destroy your budget.

To stop such invalid and fraudulent clicks, Blockchain is used to counter it.

The whole point of using Blockchain is to keep the data secured and bring trust in people.
Combining SEO services with blockchain is going to provide transparency in the process without actually revealing the person's identity.

No more Facebook and Google to work as an intermediary, instead you can directly make contacts with the advertisers to launch your ads. Thus saving money on both sides!

In addition, Blockchains help you see which clicks are valid and others being useless. Everything about Blockchain is to increase transparency and to let the other party know that it’s a person and not a bot at the end of the transaction.

It is the reason why cryptocurrencies like Bitcoin and Ethereum are being use for website payments is easier and more reliable than ever. Blockchain transactions are incorruptible and are a valid payment process.

Final Words

Blockchain is going to change the digital space a big time.

To sum up, Blockchain with its decentralised data allows for encrypted and transparent transactions for anything that has value.

Some people are claiming Blockchain might be the next internet!

As an SEO company that passionately looks forward to these amazing technologies, we would suggest to start looking into how this technology can benefit you. At Webplanners, our clients sit with our web developers and SEO experts to help implement coding and engrave blockchain to their websites.


  1. This is something new I have come across. I haven’t heard of it ever before. I am going to meet a very good seo consultant Los Angeles on the coming weekend and I have decided to take my business on top in the market with the help of SEO services and techniques.


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