Magento SEO Tips for Better Search Engine Rankings !!

 

Magento is a feature-rich platform for your eCommerce store because of the various features and critical benefits that it offers. Magento is packed with resources to ensure that you rank high in the search ranking.

If you follow and implement Magento SEO correctly, you will be one step closer to bringing in quality organic traffic and drive qualified leads to your Magento eCommerce store. And then leads will then convert to paying customers.





So, here are a few Magento SEO tips to improve your search engine rankings:

Upgrade to Magento 2: If you haven’t yet migrated to Magneto 2 and still running on Magento 1, it’s high time you shift. If you need help in Magento 1 to Magento 2 Migration, we are here to help.

Change Default settings: When you are setting up your Magento 2 store, the default Title and Meta Description need to be changed immediately! To do so, go to Content > Design > Configuration, click edit. Then scroll down to find the HTML Head section, where you can edit your store’s default title, description, keywords, etc.

Implement an SEO-Friendly URL Structure: SEO friendly URL structure is easy to remember and is search engine friendly. The best examples of SEO friendly URL structure are:

·        Category page: website.com/category/

·        Sub-category page: website.com/category/sub-category/

·        Product page: website.com/category-sub-category/product-name/

Optimise Meta Tags: Meta tags such as your page title and page description are crucial for your Magento eCommerce SEO. It is essential for both your search engine rankings and the click-through rate.

Create Unique Product Descriptions:Product pages that contain very little or no unique information doesn’t rank well in search results. Create unique product descriptions to make sure that your product pages start to rank high in SERPs.

Improve Internal Linking: Internal linking is good for SEO as well as the audience. A good internal linking structure is essential for search engines to ensure that your website is crawled easily. It helps to understand the hierarchical structure.

Optimise Images: Optimising images is crucial for your website and search rankings. You can do so by using descriptive file-names (including keywords), using keywords in image-alt tags, compressing the size. 

Speed Up Your Website: Speed is utmost important. If a website takes too long to load, people will sure navigate to another search result. Google takes page speed into account as a ranking factor specifically for mobile. Page speed is a crucial parameter to optimise your website.

Need Magento Web Development in Melbourne?



Migrating from Magneto 1 to Magento isn’t easy, and you may need an expert & experienced Magento development team in Melbourne for the task. That’s the reason why small and medium companies partner with Magento Web development agency that specialises in Magento SEO. With an expert in Magento SEO agency managing your website, your team can focus on the other business operation related to the products and services.

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